Viewing entries tagged with 'design thinking'
Design thinking is the latest buzzword in business innovation but what can it really do for you? Most business leaders find it easy to identify their most pressing problem: the data usually points you straight there. The challenge lies in understanding why it is a problem. More likely than not, the cause isn’t what you think it is. As a human-centred process, design thinking lets you get inside the head of your customers and learn about how they interact with your organisation and what they really need or want. Only then can you come up with solutions that actually solve the problem and improve performance and outcomes.