http://optimation.co.nz/home/ http://optimation.co.nz/why-google-can-host-your-apps-for-free/#PageComment_16 The reason why hosting companies have not instantly lost market share to Google is that Google's technology (a subset of Java) is only usable by someone who is familiar with deploying that type of application. Hosting companies that offer shared solutions are also working on very thin margins. It's not hard to find someone who will host a PHP based web application for $5/month with a generous allowance for storage and bandwidth. The difference is that Google's app engine has the potential to scale far beyond the ability of a $5/month service with out needing to change the application itself. Wed, 23 Dec 2009 14:10:05 +1300 Rhys Lewis http://optimation.co.nz/why-google-can-host-your-apps-for-free/#PageComment_16 http://optimation.co.nz/why-google-can-host-your-apps-for-free/#PageComment_15 so if all this is correct, how do hosting companies make a living? Wed, 25 Nov 2009 17:05:10 +1300 Verdon http://optimation.co.nz/why-google-can-host-your-apps-for-free/#PageComment_15